YOYO Launches Geopher.ai – Southeast Asia’s First Generative Engine Optimization (GEO) Platform

- Pioneering AI-Driven Search Visibility Solutions in Southeast Asia -

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SINGAPORE — November 20, 2025 — YOYO Holdings Pte. Ltd. (Headquarters: Singapore / CEO: Yosuke Fukada, hereafter “YOYO”), a leading digital marketing platform provider in Southeast Asia, today announced the launch of its Generative Engine Optimization (GEO) services in Indonesia and the Philippines.

YOYO launches Geopher.ai, the first GEO platform in Southeast Asia, positioning the company at the forefront of the rapidly evolving AI-powered search landscape. Geopher.ai enables brands to measure and improve their visibility across generative AI search engines such as ChatGPT, Google AI, and Perplexity, addressing the growing demand for optimized brand presence in AI-generated results.

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Market Context: The Rise of AI Search

The digital marketing landscape is undergoing a fundamental transformation as generative AI technologies reshape how users discover and consume information. The rise of zero-click searches has significantly impacted traditional SEO strategies, with an increasing number of user queries being answered directly within search results pages without requiring users to click through to websites. This shift has created an urgent need for businesses to optimize their content for AI-generated responses and summaries.

Furthermore, the proliferation of AI-powered browsers and search engines has amplified the importance of appearing prominently in AI-generated search results. As consumers increasingly rely on AI assistants and generative search tools for decision-making, businesses must adapt their digital marketing strategies to maintain visibility and relevance in this new ecosystem.

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Comprehensive GEO Solutions with Geopher.ai

​YOYO's GEO services are anchored by Geopher.ai, Southeast Asia's first dedicated GEO technology platform specifically designed to address the unique characteristics of the region. Unlike generic global solutions, Geopher.ai is optimized for local languages and tailored to analyze citation patterns from region-specific media sources, search engines, and AI platforms commonly used across Southeast Asian markets. The platform's core feature, the AI Visibility Index, provides businesses with comprehensive insights into their visibility across various AI-powered search platforms and generative engines, with deep specialization in understanding how content performs in local language contexts and regional digital ecosystems.

Key features of YOYO's GEO services include:

• AI Visibility Index Measurement: Regular monitoring and analysis of brand visibility across AI search platforms
• Strategic GEO Guidance: Data-driven recommendations for optimizing content and improving AI search rankings
• One-Stop Service Delivery: End-to-end solutions from analysis to implementation, leveraging YOYO's 13 years of digital marketing expertise in Southeast Asia
• Actionable Optimization Strategies: Concrete action plans designed to enhance AI Visibility Index scores and overall search performance

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Regional Expansion Strategy

Building on its established presence in Southeast Asia since 2012, YOYO will initially launch GEO services in Indonesia and the Philippines, two of its strongest markets where the company has deep local expertise and established client relationships. The phased expansion approach reflects YOYO's commitment to delivering high-quality, localized services that address the unique digital marketing challenges in each market.

Starting in 2026, YOYO plans to extend its GEO services to Thailand, Vietnam, and Malaysia, creating a comprehensive regional network that serves the entire ASEAN digital marketing ecosystem. This expansion aligns with the company's broader strategy of strengthening its position as the leading digital marketing solutions provider in Southeast Asia.

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Early Adoption and Market Validation

YOYO has been piloting its GEO services with select clients and agency partners, gathering valuable insights and refining its service offerings based on real-world performance data. The company plans to publish detailed case studies and performance metrics in the coming months, providing transparency and demonstrating the tangible value of GEO optimization for businesses operating in the region.

These early implementations have validated the market demand for sophisticated GEO solutions and confirmed the effectiveness of YOYO's approach to AI search optimization. The positive response from pilot clients has strengthened the company's confidence in the broad market potential for these services across Southeast Asia.

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Future Vision and Commitment

The launch of GEO services represents a significant milestone in YOYO’s evolution as a comprehensive digital marketing solutions provider. By combining advanced AI search optimization technology with deep regional expertise, YOYO is uniquely positioned to help businesses navigate the complexities of the modern digital landscape.

As YOYO celebrates its 13th anniversary this year, the company has evolved its vision to “Accelerating AI Impact” reflecting its commitment to using AI-driven innovation to create meaningful business outcomes. This new vision underscores YOYO’s dedication to delivering digital marketing solutions that generate tangible opportunities for businesses and individuals across Southeast Asia.

In line with this vision, Yosuke Fukada, CEO of YOYO, commented:

“Marketing has always been customer-centric, but today companies must also understand how AI systems interpret and surface brand information. We are entering a stage where marketing must speak not only to people, but also to the AI models that influence their decisions.

Geopher.ai provides the infrastructure to measure AI Visibility and build truly AI-centric marketing. In the era of AI-driven search, competitive advantage will depend on how accurately and favorably AI represents your brand. We are proud to help define this new standard of marketing from Southeast Asia.”

The introduction of GEO services strengthens YOYO’s commitment to helping clients maintain strong digital visibility and competitive advantage in an increasingly AI-driven world.

For more information or to request a demo, please visit: https://geopher.ai

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Company Overview

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Company Name: YOYO Holdings Pte. Ltd.
Location: #14-06 International Plaza, 10 Anson Road, Singapore
Founded: October 2012
Subsidiary: YOYO Philippines, Inc. , PT. YOYO Technology Indonesia 
Number of Employees: 65
Website: https://www.yoyo-holdings.com, https://www.geopher.ai/ , https://www.pop-star.me/
‍Email: hello@yoyo-holdings.com

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