SINGAPORE, December 4, 2025 — YOYO Holdings Pte. Ltd. (Headquarters: Singapore, CEO: Yosuke Fukada) has officially published its updated corporate vision and mission, following their internal introduction during the company’s 13th Anniversary Town Hall on October 10, 2025.The announcement marks a major step in strengthening its strategic direction by aligning it with the rapid adoption of artificial intelligence (AI) across Southeast Asia.

For over 13 years, YOYO has built digital platforms and engagement solutions that serve millions of users and drive growth across Indonesia and the Philippines. This long-standing foundation positions the company to help the region transition into the AI-native era, a shift that is changing how people access information, operate, make decisions, and create value.
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Why Now: The Acceleration of AI-Native Adoption

As AI moves beyond experimental technology into essential infrastructure for business operations and everyday life, a growing divide is emerging between those who can harness it effectively and those who cannot. This gap affects productivity, competitiveness, and long-term growth. Building on its prior vision to empower the next billion by supporting emerging digital creators and entrepreneurs as an incubator, YOYO is now stepping forward to help people and companies across Southeast Asia adapt in this next phase of growth. The company sees this moment as a pivotal point where technology and human capability can advance together if the right platforms and guidance are available.

YOYO has operated digital platforms in Southeast Asia since 2012. With deep experience in mobile engagement and digital behavior in emerging markets, the company understands how users and businesses adopt technology in real-world environments. This history gives YOYO the credibility to guide the region into an AI-native future by introducing new frameworks and committing not only to keeping pace, but to accelerating AI’s impact across the region.

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A New Vision: Accelerating AI Impact

YOYO’s new vision is to accelerate the impact of AI for people, businesses, and communities. The company believes AI can enhance human capability by supporting better decision-making, improving efficiency, and unlocking new value, while enabling greater creativity and collaboration. At the same time, YOYO recognizes that realizing these benefits requires thoughtful design, responsible implementation, and a focus on digital inclusion.

This vision reflects YOYO’s commitment to making AI practical, accessible, and trusted, delivering impact at scale while ensuring that its benefits reach diverse users and communities. YOYO aims to help shape a future where more people can confidently and effectively use AI to expand their opportunities and unlock their potential.
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A New Mission: Generating the AI-Native Universe

To bring its vision to life, YOYO has defined a new mission: Generating the AI-native Universe. The company is building an ecosystem where humans and AI work together naturally and intelligently.  

This mission focuses on providing platforms that empower individuals to think, create, and grow with AI, help organizations drive innovation, and build a robust network of people, partners, and tools that deliver exponential impact and long-term success across Southeast Asia.

“AI should empower people, not replace them. At YOYO, we want to help people to become AI-native so they can achieve more in their work and daily life,” said Yosuke Fukada, CEO of YOYO Holdings.

At the heart of YOYO’s mission are its two flagship platforms: PopStar, the company’s leading micro-influencer platform that empowers creators and marketers to scale as AI-enabled entrepreneurs, and Geopher.ai, Southeast Asia’s first Generative Engine Optimization (GEO) platform, launched on November 20.

Geopher.ai helps brands boost visibility in AI-driven search environments like ChatGPT, Gemini, and Perplexity, creating a new digital growth category that brands can adopt to stay relevant as AI becomes the primary interface for information discovery. This launch represents YOYO’s first major step toward its updated vision of guiding businesses through the shift to AI-native search, with both platforms enhancing brand visibility and engagement across social media.


Looking Ahead

As YOYO enters its 13th year, the company is beginning an important new chapter shaped by its renewed vision and mission. YOYO is positioning itself at the forefront of the AI transformation across Southeast Asia, helping people and organizations shift from traditional digital workflows to truly AI-native ways of working.

By combining platforms such as PopStar and Geopher.ai with a clear commitment to building practical, trusted, and scalable AI solutions, YOYO aims to empower individuals, entrepreneurs, and brands to operate with greater speed, creativity, and intelligence. The company seeks to turn innovation into real and sustainable impact, enabling users and businesses to grow in an environment where AI becomes a natural part of how decisions are made and opportunities are created.

As industries continue to evolve rapidly, YOYO’s AI-native approach lays the foundation for a future where human capability is amplified through AI, and where people and technology progress together with clarity and confidence.