Mobile phones have seen an unprecedented penetration amongst the population in developing nations. As a result, roughly 96% of the world’s population, equivalent to 6.8 billion users, are now connected via mobile technology.
In developing countries, mobile usage is characterized by the prevalence of prepaid airtime and text messaging.
As its burden on household income grows, the value of purchased airtime (or “loads”) is approaching that of cash money.
We see mobile airtime as an opportunity to economically empower such users.
Watch our presentation to learn why we do what we do.